Exploratorium Feasibility Study

San Francisco, CA


The Exploratorium seeks toamplify its identity and mission to better service visitors and the general public.With this vision, MCA provides welcoming and engaging ideas in three phasedesign renovations and expansion on this historic, waterfront site. Majorproject drivers are developed to increase the appeal for social gathering in the front plaza,increase the retail and concessions revenue, strengthen entrance and wayfindingclarity, improve public identity and visual awareness of street presence, andengage potential stakeholders about future capital projects. The new, recessedgrand entrance brings the exterior streetscape into the main lobby asfree-access, un-ticketed areas. Expanded food service and retail flank theexterior for year-round public access, expanded café and playgrounds providecontiguous public access at Pier17 streetscape, and underutilized pier area isreconstituted for increased commercial space to rentable exhibition space.



MCA Team: Mark Cavagnero, Kang Kiang, Tara Ogle, Ricardo Moreno, Blake Perkins