Suns Arena Feasibility Study
Phoenix, Arizona
The Phoenix Suns organization hired HOK and their team of consultants to perform an assessment of Talking Stick Resort Arena. The purpose of the study is to evaluate the arena’s current conditions and challenges and provide conceptual solutions and accompanying data to allow the Suns better understanding of the opportunities, feasibility and financial implications of bringing the arena up to current standards and anticipating future trends. The major areas of the study include existing infrastructure and systems, operational challenges, fan and player experience, revenue, and potential on-site development opportunities. The focus of work shown here is that specifically within the seating bowl: provide new premium club seating at the lower bowl sidelines with direct access to club spaces at event level; provide general admission corner bar access at lower and upper bowl; provide standing-room-only, upper bowl party deck experiences; and provide premium seating products at upper bowl west sideline.
HOK Team: Brad Schrock, Bill Johnson, Rashed Singaby, Jon Maxey, Shannon Bartch, Blake Perkins